Press Kit
A company’s branding will need multiple logo versions, which are used for different media and marketing.
Event Butterfly Inc for example has at least 9 logo criteria:
Event Butterfly Inc for example has at least 9 logo criteria:
- Graphic Format: Raster (pixel resolution) vs Vector (math)
- Hue: Monochromatic (Black or White) vs Full Color
- Background: Transparent vs Solid
- USPTO symbols: Trademark ™ or Registered ®
- Overall Shape / Dimensions: Square (icon) vs Horizontal (banner)
- Mixing of the Different Marks: Design Mark separately vs Word Mark separately vs Both together (Design Mark & Word Mark)
- Doing Business As Names: Event Butterfly vs Event Butterfly Inc vs EventButterfly.com The official marks can thrive in a Logo System…
Having all this in place means infinite possibilities for both marks together or separately.
Explaining below… - Logo System – Design Mark: The design mark “Logo” was registered in the color Black, on purpose. Registering in black, gives a company the freedom to be presented in any color, and it still retains its USPTO protection. So we can change the color for different events. However, because it is a “design mark”, the overall silhouette shape must remain intact.
- Logo System – Word Mark: The word mark “Event Butterfly” was also registered in black. It too allows the freedom to be presented in any color, and still be USPTO-protected. In addition, since the “Event Butterfly” was registered as a word mark, (and not a design mark), the words can be presented in any font, any size, any color! So for example, we can change the font to reflect a specific event! We can have the text as a serif font, san serif font, script font, etc. etc. etc.
The Event Butterfly temporary logo was used between 2017 (the year of incorporation) – 2022,…
until the funding could be secured for the legal fees to trademark our official logo.
This temporary logo was used on our Event T-shirts,…
